The Million Dollar Tattoo

Learning how to turn ideas into action

Archive for December, 2010

Building a Business – Sprinting to the Starting Line

Something that I’ve learned over the past 6 months in creating is that creating a business – from idea, to plan, execution and launch – all of that is just the race to the starting line. The trick here is to sprint to this point as fast as possible, because when the website (or any kind of business, actually) is ready for public consumption, you are about to begin a marathon that will last for a few years.

Many people have the idea that building the foundations is where the hard work is required. That’s not at all true. It’s important to make sure that the foundation is strong, and for you to put in your best effort yet, when it’s finished, you still have to build on top of it. That’s where the challenge lies. Marketing, building trust with customers, establishing client relationships, improving and iterating – sometimes even pivoting – all of this is an ongoing process that does not stop until the business is sold, killed or abandoned.

So, now that I’ve reached the starting line, I’m ready for the long haul. It’s going to be a long race.