The Million Dollar Tattoo

Learning how to turn ideas into action

Running a Competition for Your Business

This is the first time that I’ve decided to run a competition for Best Clubs In, so in the past 6 hours I’ve learnt a couple of do’s and don’ts!. It’s about to go live, and it will be interesting to see the response, but here are a couple of pointers I’ve come across in the process:

1.) Write Terms and Conditions – boring as hell in general, but you can have a little fun with them, and they’re also really important. People will find loopholes, and you can damage your credibility and leave a bad taste in the mouths of your audience if you don’t do this right

2.) Know your goals / objectives – I don’t give away stuff for free. Neither should you. Why are you running the competition? What are your goals – do you want more traffic? Brand recognition? Retweets? Write down your goals and create the competition around them.

3.) Set a benchmark for success – 100 Retweets? 50? 2000? 50 extra likes on Facebook? 500 pageviews? Whatever your objectives are, you also need a benchmark for success. Set some solid metrics that create a line for success and failure.

4.) Work out the mechanics – It’s taken me a couple of hours just running through the possibilities of the comp, and trying to make sure the mechanics make sense. It needs to be easy to follow, yet you don’t want to make it so easy that it’s over in an hour. That’s a possibility with my competition, but part of the reason for running it is to also lay the groundwork for a sponsorship proposal, so it’s money well spent regardless.

I’ll update this with the results when a winner has been announced, hopefully I achieve my objectives and reach the success metrics….




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